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This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th.

Newspaper agents. --- Newspaper business --- Book industries and trade --- Export marketing --- E-books --- Forensics (Public speaking) --- Reasoning. --- Argumentation --- Ratiocination --- Reason --- Thought and thinking --- Judgment (Logic) --- Logic --- Oratory --- Persuasion (Rhetoric) --- Public speaking

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Globalization has had far-reaching consequences to both developed and developing economies, and will inevitably have potentially greater roles and impacts in the future. Developing countries stand to lose or gain from globalization, depending on how they marshal resources and manage the dynamics of globalization to their advantage. Experience shows that only a few developing countries have managed to take advantage of the opportunities offered by globalization or mitigate its negative and far.

BUSINESS & ECONOMICS --- General --- Commerce --- Business & Economics --- International Commerce --- Foreign trade promotion --- Export promotion --- Export trade promotion --- Promotion, Foreign trade --- Trade promotion, Foreign --- Commercial policy --- Export credit --- Subsidies --- E-books